
1. The source of Yunnan's tourism charm
Yunnan, this charming land, with its rich natural landscapes, unique ethnic culture, long historical relics, and pleasant climate, has become a popular tourist destination in the hearts of countless people
The natural landscapes of Yunnan are breathtaking. Here is the magnificent Jade Dragon Snow Mountain, with thirteen snow peaks stretching endlessly and shrouded in clouds and mist, resembling a giant dragon leaping and dancing. The Blue Moon Valley at the foot of the mountain has a deep blue lake water, as if it were a dream like paradise on earth. There is also the picturesque Erhai Lake, with its emerald green waters surrounded by pastoral scenery and Bai ethnic villages. Cycling around the lake, feeling the gentle breeze brushing your face, and fully enjoying the romantic atmosphere. Shilin is a masterpiece of nature, with various shapes of stone pillars and peaks forming a series of natural wonders, known as the "number one wonder in the world"The unique ethnic culture is also a major highlight of Yunnan. Yunnan is the province with the largest number of ethnic minorities in China, with 25 ethnic minorities residing here. Every ethnic group has its unique culture, traditions, language, and clothing. The Dai people's Water Splashing Festival is grand and joyful, where people sprinkle pure water on each other to pray for a smooth and beautiful new year. The Torch Festival of the Yi ethnic group is full of passion, with exciting activities such as throwing torches, bullfighting, and wrestling, known as the "Eastern Carnival". The March Street of the Bai ethnic group is extremely lively, with activities such as material exchange, horse racing, and ethnic songs and dances that are overwhelming the Old Town of Lijiang was built in the late Song Dynasty and early Yuan Dynasty, and is one of the two ancient cities that China successfully applied for world cultural heritage with the whole ancient city. There are many Naxi dwellings well preserved in the ancient city, most of which use perforated wooden frames, blue tiles and white walls, and civil structures, which are beautiful and generous. The ancient city is lined with water, with numerous waterways. The clear Yuhe River flows into the city, dividing into three and then nine, forming a unique water system network. As the commercial and cultural center of the ancient city, Sifang Street is bustling with various handicrafts and specialty snacks. Here, you can also experience folk customs represented by Naxi ancient music, Dongba rituals, and divination culture. At night in the ancient city, colorful night lanterns light up, creating a mysterious and romantic atmosphere Yulong Snow Mountain is the closest mountain range to the equator in the Northern Hemisphere, with snow remaining year-round. Thirteen mountain peaks stretch endlessly, resembling a giant dragon leaping and dancing. The main peak, with its steep fan, reaches an altitude of 5596 meters. Yulong Snow Mountain not only has spectacular natural landscapes, but also rich ecological diversity. The Blue Moon Valley at the foot of the mountain has a deep blue lake, like a brilliant sapphire. In Naxi language, Yulong Snow Mountain is called "Oulu" and is a sacred mountain of the Naxi people, regarded as the embodiment of the protective god. This place carries the unique cultural connotation of the Naxi people, and the legendary protector god "San Duo" is incarnated here Dali Old City has a long history, which can be traced back to AD 738. The architectural style within the ancient city is unique, blending the architectural features of multiple ethnic groups such as Han, Bai, and Tibetan. Foreigner Street is full of exotic charm, and Wuhua Tower is a landmark building in Dali. Dali Old City faces the rippling Erhai Lake to the east and the evergreen Cangshan Mountain to the west, forming a beautiful pattern of "one water around Cangshan Mountain, Cangshan embracing the ancient city". Here, you can not only appreciate the unique beauty of architecture, but also appreciate the romantic natural scenery of flowers, snow, and moon Yunnan Stone Forest is the best model of stone forest landforms in the world and a model site for this type of landform. The karst landscape here is breathtaking, with various shapes of stone pillars and peaks towering into the clouds, as if a forest made of stone by nature. In 2007, as an important part of "South China Karst", Yunnan Stone Forest was included in the UNESCO The World Heritage List, and its unique charm attracted countless tourists Pudacuo National Park is located in Shangri La City, Diqing Tibetan Autonomous Prefecture, Yunnan Province, in the center of the "Three Parallel Rivers" World Natural Heritage Site in northwest Yunnan. There are magnificent snow capped mountains, clear lakes, vast grasslands and other natural landscapes here. The air in the park is fresh and the ecological environment is beautiful, making it an excellent place for hiking and exploration. Tourists can fully experience the tranquility and magnificence of nature here The lake water is clear and blue, surrounded by mountains, and the scenery is picturesque. This is the settlement of the Mosuo people, preserving the matrilineal social culture. The mysterious legend adds a romantic touch to Lugu Lake. Tourists can ride around the lake, enjoy the scenery of the lake and mountains, and also visit Mosuo Village to learn about unique folk customs. Take a pigsty boat tour of the lake and mountains, experiencing the tranquility and beauty of nature Erhai Lake is shaped like a crescent moon, with green lake water and surrounded by pastoral scenery and Bai ethnic villages. Here, cycling around the lake is a romantic experience, feeling the gentle breeze brushing your face and enjoying the beauty of nature. By taking a boat tour of the lake, you can enjoy the different styles of Erhai Lake and immerse yourself in it. The beautiful scenery of Erhai Lake has attracted countless tourists to come and take photos, becoming a poetic painting of Dali The Three Pagodas of Chongsheng Temple are composed of three Buddhist pagodas, one large and two small, standing upright in a majestic and magnificent manner from a distance. Its unique architectural style shows the essence of the architectural art of the Tang Dynasty. As a landmark building and cultural symbol of Dali, the Three Towers of Chongsheng Temple have witnessed the historical changes of Dali and carry rich cultural connotations Tengchong Ginkgo Village becomes a golden fairy tale world in autumn. The ginkgo trees in the village are covered in a golden coat, with fallen leaves covering the ground like a golden carpet. This place attracts numerous photography enthusiasts to capture beautiful moments and also attracts tourists to experience the romance of autumn Shuhe Ancient Town is more tranquil and primitive than the Old Town of Lijiang. Here, traditional Naxi architecture and cultural features are preserved, and tourists can experience the joy of traditional handicraft production and feel the charm of Naxi traditional culture. Strolling along the stone paved road of Shuhe Ancient Town, it feels like traveling back in time, bringing peace and relaxation to one's soul Cangshan is located in Dali and is the main peak at the southern end of the Yunling Mountains, consisting of nineteen peaks from north to south. Cangshan has beautiful scenery, and the snow capped scenery of the main peak is majestic and spectacular, making it one of the four scenic spots in Dali known as "Wind, Flower, Snow, and Moon" Kunming World Expo Park is a comprehensive world-class park that integrates exhibitions, science popularization, tourism, and cultural exchanges. There are five exhibition halls in the park, including China Pavilion, International Pavilion, Human and Nature Pavilion, Science and Technology Pavilion, and Large Greenhouse. The China Pavilion is the largest indoor exhibition hall of the '99 World Expo, located on a higher terrain north of the square and equipped with a viewing platform for opening, closing, and conducting in session activities. The main building of the International Pavilion is set against the backdrop of lush forests, creating a beautiful environment. The architectural design consists of a circular main body and a curved wall over 100 meters long. The construction of the Human and Nature Museum is combined with the mountainous terrain, fully expressing the artistic conception of integrating mountains, forests, water, and architecture. The science museum is themed "Horticulture and Technology", and the exhibition content is divided into five parts: preface, gifts from nature, review of history, oasis created by wisdom, and wings of life. The main body of the large greenhouse faces the central axis of the entrance to the World Expo Park, which has important landmark and landscape features. It is divided into four exhibition areas, namely the Tropical Plant Exhibition Area, the Temperate Plant Exhibition Area, the Alpine Plant Exhibition Area, and the Picture Exhibition Hall Jiaozi Snow Mountain is located at the junction of Dongchuan District and Luquan County in Kunming, more than 70 kilometers away from Dongchuan District and more than 150 kilometers away from Luquan County. Jiaozi Snow Mountain is the lowest latitude snow mountain in the Northern Hemisphere and belongs to seasonal snow mountains. Its highest altitude is 4344.1 meters and its lowest altitude is 2000 meters, with an altitude difference of 2300 meters The Yunnan government has always attached great importance to the development of the tourism industry, continuously introduced a series of policy measures, and increased investment in tourism infrastructure construction, tourism product innovation, tourism market promotion, and other aspects. In the future, with the continuous implementation of policies, Yunnan tourism will usher in a broader development space. For example, the government may further increase the construction of transportation infrastructure, improve the accessibility of scenic spots, and make it more convenient for tourists to reach various attractions. At the same time, the government may also encourage tourism enterprises to innovate tourism products and services to meet the needs of different tourists Yunnan has abundant tourism resources, and in the future, more tourists can be attracted to explore through innovative tourism products. For example, more themed tourism products can be developed, such as ecotourism, cultural tourism, health tourism, etc. In terms of ecotourism, we can rely on Yunnan's abundant natural resources to develop tourism products such as hiking, camping, and bird watching, allowing tourists to get close to nature and experience its charm. In terms of cultural tourism, we can deeply explore the cultural connotations of various ethnic groups in Yunnan, develop tourism products such as ethnic cultural experience tours and intangible cultural heritage inheritance tours, and allow tourists to understand Yunnan's historical culture and folk customs. In terms of health tourism, Yunnan's climate advantages and natural resources can be utilized to develop tourism products such as hot spring therapy and forest health, allowing tourists to enjoy a healthy lifestyle while traveling With the continuous development of technology, the integration of technology and tourism will become the trend of future tourism development. Yunnan can use Internet, big data, artificial intelligence and other technologies to improve tourism service quality and management level. For example, by building a smart tourism platform, more convenient tourism services can be provided to tourists, such as online booking, intelligent navigation, real-time traffic information, etc. At the same time, virtual reality, augmented reality and other technologies can be utilized to develop virtual tourism products, allowing tourists to experience the beautiful scenery of Yunnan without leaving their homes Yunnan, as a major tourism province in China, has unique tourism resources and location advantages. In the future, Yunnan can further expand its international market and attract more international tourists to come for tourism. For example, tourism cooperation with neighboring countries can be strengthened and cross-border tourism products can be developed, such as China Laos railway cross-border tourism, China Myanmar border tourism, etc. At the same time, we can also strengthen the promotion of the tourism market by participating in international tourism exhibitions, holding tourism promotion events, and showcasing Yunnan's tourism resources and cultural charm to international touristsII. Overview of Top Ten Popular Scenic Spots

(I) the Old Town of Lijiang: beauty of world cultural heritage
(II) Yulong Snow Mountain: Legend of the Naxi Divine Mountain
(III) Dali Old City: the romantic place of romance
(IV) Yunnan Stone Forest: The First Wonder in the World
(V) Pudacuo National Park: The Radiant Pearl of the Plateau
(VI) Lugu Lake: A Mysterious Daughter Country on the Plateau
(7) Erhai Lake: A Poetic Picture of Dali
(8) The Three Pagodas of Chongsheng Temple: Symbols of Dali's Historical and Cultural Heritage
(9) Tengchong Ginkgo Village: A Golden Fairy Tale World
(10) Shuhe Ancient Town: the tranquil and primitive Naxi style
III. Exploration of other popular attractions

(1) Cangshan: an important component of wind, flowers, snow, and moon
(II) Kunming World Expo Park: World Horticultural Expo Destination
(III) Jiaozi Snow Mountain Tourist Scenic Area: Central Yunnan Wonders
IV. Future Prospects of Yunnan Tourism

(1) Continuous Policy Support
(II) Innovation of Tourism Products
(III) Integration of Technology and Tourism
(IV) Expansion of International Market