Kunming Daren Hui Square

"Daren Hui" Food Street is located next to Haile World on Yongzhong Road in Kunming City

On the afternoon of November 30th, the afterglow of the sun shone on the vehicles and pedestrians coming and going. Next to Haile World, a reporter from Chuncheng Evening News and Kaiping News saw the iconic large teapot, with water pouring out of its mouth "pouring" onto the succulent flower beds built from discarded tires and traditional rural windmills. Behind the teapot is the internet famous scenic spot "Hongya Cave Kunming Branch"

"Chongqing Hot Pot in Water Alley," "Guandu Ancient Village," "Sugar Tide Esports," "Tangwu Barbecue," "Global Selection Store," "Peacock Flies Southwest," "Mahjong Mansion," "Watching Mountain City in Spring City"... The messy signs, old color tones, and unique shapes give people the illusion of "Mountain City" Chongqing

Before nightfall, this place is already very lively, with people taking photos, eating, and two rows of vehicles parked on the roadside... Many houses are still under construction, and some owners are checking the decoration of their shops

The one with a larger storefront is Chongqing hotpot in Shuixiangzi. A banner reading "8.8% off on dishes during trial operation" hangs above the door, and a strong smell of Chongqing hotpot fills the air. The trial operation has only been half a month, and it has been very popular every day, with results far exceeding expectations, "said Pan Mingfang, co-founder of Chongqing Hot Pot at Bayu Water Alley. Generally, there are no tables after six or seven o'clock, and people need to wait in line. In order to meet the needs of citizens, the restaurant has also changed to operate 24 hours a day. With the continuous adjustment of store management methods, I am full of confidence in future operations. "

Entering from the entrance of Chongqing Hot Pot in Shuixiangzi, there is a large circular courtyard filled with shops for eating, drinking, and entertainment. From here, you can also take the elevator to the second floor and there are many restaurants and snack shops. The decoration of many stores tends to be in the style of internet famous stores, attracting young people to take photos and check in

"Since the trial operation in August, the number of people coming to dine has been increasing day by day, reaching a maximum of 110 tables per day, and the turnover is gradually increasing," said Zhao Yan, Executive Director of Jiufan Sour Soup Pig Elbow

An emerging night market is forming

human fireworks atmosphere, the most soothing to the hearts of ordinary people

How did you come up with such a food gathering place with a "mountain city" flavor

"Our commercial positioning for the project is' going to the market during the day and strolling in the night market at night, '" said Hong Yuanze, Executive Director of Yunnan Darong Commercial Management Co., Ltd. "At the beginning of the project development, we only wanted to turn it into an ordinary night market to serve consumers. However, surprisingly, the commercial effect attracted the attention of the general public. Without any prior publicity and promotion, citizens spontaneously nominated' Hongyadong Kunming Branch 'for our night market, which greatly increased the popularity of the night market."

The night market is Developed by Yunnan Darong Commercial Management Co., Ltd., with a total planned area of 80000 square meters, about one tenth of the area is currently put into trial operation, attracting more than 50 businesses. The 'Hongya Cave Kunming Branch' caters to the current trend of night economy development, captures the consumer psychology of the public pursuing novel experiences, finds its own consumption characteristics, and provides a good place for leisure and entertainment for the masses

Give full play to the market role, combine Yunnan's local cultural characteristics, and promote Yunnan's food culture. Next, the company will also gradually launch a "food version of Yunnan Ethnic Village" that brings together the unique cuisine, specialties, and culture of 16 provinces and cities in Yunnan, allowing consumers to taste the entire Yunnan's specialty cuisine at the same night market. At the same time, in order to meet the living needs of tourists and surrounding residents, a gathering agricultural and trade market will also be established

The "night economy" endows cities with more vigorous vitality at night and is an important carrier for promoting consumption and expanding domestic demand. In order to promote the high-quality development of the "night economy", Yunnan has successively formulated and introduced multiple policies, providing policy guidance for promoting the "night economy"

With more and more merchants settling in, the fireworks atmosphere in this area will become increasingly strong, promoting economic recovery

In the current booming development of the traffic economy, creating a "city IP" has become a common choice for more and more cities.

Recently,

Kunming version of "Hongyadong" has become popular on the internet for eating, drinking, and having fun.

Check in point

Some merchants are extremely popular

They need to queue up for 20 or 30 tables to eat

Barbecue and hot pot restaurants

"Hongya Cave Kunming Branch" has dazzling lights at night

, Shining Neons

Watching Mountain City in Spring City

Located next to Haile World on Yongzhong Road in Kunming, the newly built

barbecue themed night market block

Due to the dazzling night lights

and the unique architectural design, it has been jokingly referred to as the "Hongya Cave Kunming Branch" by many netizens

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It's not that you can't afford to go to Hongya Cave in Chongqing,

But Kunming Branch Cave is more cost-effective

If you want to go to Chongqing specifically to see Hongya Cave

, comparing it with Kunming's brightly lit barbecue street

is also a good photo check-in spot

Kunming also has its own "Hongya Cave"

Recently, many places have made efforts to shape a batch of urban images. Promoting the brand has formed a typical epitome of the development process

Development requires the support of popularity and the flourishing of cultural and tourism industries. In this context, many cities have come up with various strategies, and creating a "city IP" is one of them

Hongyadong is a popular tourist IP in Chongqing. The crowded and brightly lit photo check-in spots have become popular during this year's National Day holiday. In Kunming, in addition to popular check-in spots such as * * * and Haiyan Village that are far away from the city center, it is essential to open up some "urban IPs" in the city center

Whether it's "Village BA", "Village Supermarket" Zibo Barbecue, or "Hongyadong" and other popular check-in spots, they all deeply illustrate that only by knowing a city can one understand it and fall in love with it. And Kunming's' Hongyadong 'is not an imitation, but rather a breakthrough point to create its own unique hot IP for Spring City