Zixi Bread (a specialty of Zixi, Jiangxi)

The basic introduction of Zixi bread

Zixi bread originated in the late 1980s. In the winter of 1987, two individuals, Zhang Xiewang and Hong Tao, were the first to open Zixi people's first bakery in Yingtan. Thanks to their excellent skills and hard work, they achieved success and found a good path to wealth for the people of Zixi. They help each other and their neighbors, impart technology, provide information, and aid funds, spreading from one group to one village or township, and quickly spreading throughout the county. Going out to make bread has rapidly become a wildfire in Zixi, with an increasing number of employees and a growing industry scale. After more than ten years of development, Zixi County has become a nationally renowned "hometown of bread". More than 30000 out of 120000 people in the county are engaged in the bread industry, accounting for 25% of the total population. With their diligent hands, intelligent wisdom, fearless and daring spirit, Zixi Breadmen have gone through hardships, persevered, and continuously worked hard to expand and strengthen the bread industry. They have opened more than 8000 bakeries in nearly a thousand towns across the country, and their footprints have spread to all provinces, cities, and autonomous regions except Hong Kong, Macao, and Taiwan. They have also begun to venture into countries such as Russia and Myanmar

The bread industry in Zixi has become the pillar industry that drives the most people, generates the largest output value, and contributes the most in the county. According to statistics, the annual output value of Zixi bread industry reached 24 in 2003. 7.5 billion yuan, annual tax revenue of over 100 million yuan, and per capita income of nearly 20000 yuan. The continuous development and growth of the bread industry in Zixi has not only enabled tens of thousands of farmers and laid-off workers to embark on the path of wealth creation, re employment, and entrepreneurship, but also created a large number of bread tycoons. Among them, there are more than 30 large households with a total investment of over 10 million yuan (such as Zhang Xiewang, General Manager of Nanjing Xiewang Food Raw Materials Co., Ltd., Zhang Fenglin, General Manager of Hangzhou Fenglin Food Co., Ltd., Zhong Qiwen, General Manager of Hangzhou Yifa Food Co., Ltd., etc.). There are more than 60 households with a total investment of over 5 million yuan, 300-400 households with a total investment of over one million yuan, and over 6000 households with a total investment of over 100000 yuan

To further expand and strengthen the bread industry, enhance the development level of the Zixi bread industry, and promote the Zixi bread brand. The county committee and government established the Zixi Bread Industry Association and its party committee in August 2001 and March 2003 respectively. The purpose of the industry association is to serve the bread industry, regulate and guide the development of the industry. Over the past two years, industry associations and party committees have actively carried out a series of work in accordance with their mission requirements

Firstly, it has expanded the influence of Zixi Bread. Actively promoting Zixi Bread through various news media, including dozens of news units such as People's Daily, Workers' Daily, China Food News, Jiangxi Daily, Fuzhou Daily, CCTV, Jiangxi TV, Fuzhou TV, etc., promoting Zixi Bread nearly a hundred times. Especially after the broadcast of the special film "Zixi Bread Phenomenon" produced by CCTV, Zixi Bread has caused a strong response nationwide, with inquiries, visits, and franchisees coming in droves. At present, the "Zixi Bread News" and Zixi Bread website have been established, and the influence of Zixi Bread is rapidly expanding across the country

Secondly, branches and sub branches have been established. More than 40 party building instructors were dispatched to Beijing, Hangzhou, Dalian and other places to establish party organizations

Fifth, actively carry out various activities. Mainly through various forms such as association annual meetings, branch annual meetings, friendship associations, hometown associations, and demonstration meetings, members and bakers are organized to learn from and promote each other

Seven is implementing chain operation. At present, the Zixi Bread Brand Demonstration Store is under construction