Golden Fragrance [Fujian Xiamen Specialty]

What is Golden Fragrance? Authentic Fujian Xiamen specialty: Golden Fragrance

Summary:Do you want to know what Golden Fragrance is? This article is a specialized article that provides a detailed introduction toFujian Xiamen specialty - Huangjinxiang. It was compiled and edited by the editorial team of China Specialty Network, who reviewed and collected relevant information on Huangjinxiang. The full text takes about 11 minutes to read, mainly including the basic introduction of Huangjinxiang and the product characteristics of Huangjinxiang? How did the history of Golden Fragrance come about? Wait.

Introduction to Huangjinxiang

"Huangjinxiang" is the most well-known Chinese time-honored brand in Xiamen, with a history of 170 years. Due to the shop owner's surname being Huang, it was named "Huangjinxiang" as the brand name, and as a result, the "Huangjinxiang" brand gradually developed and gained widespread fame. Before and after the War of Resistance Against Japan, the fragrance of gold spread to Taiwan, Hong Kong, Singapore, Manila, Penang Island, and other places, becoming famous in Fujian, Guangdong, Taiwan, and spreading throughout Southeast Asia. What are the characteristics of Golden Fragrance products?

Gulangyu's "golden aroma" of meat floss, jerky, diced meat, and dried meat can definitely be considered a well-known specialty of Xiamen. The elderly and young children, due to uneven teeth, can't do better than having meat floss and jerky mixed with porridge. How the manufacturer makes it is unknown to customers, but the characteristics of meat floss are obvious: golden yellow, fragrant, with strands of meat, clustered together, and delivered to the mouth without the need for excessive chewing, immediately softening and dissolving, and filling the mouth with sweetness. And when the meat jerky comes into contact with saliva, it has already turned into a paste before it can be chewed. Therefore, people often use them to give porridge to young children. But diced and dried meat is different. It is bite resistant, chewy, and has a good taste, making it a premium wine pairing and the best tea ingredient for gatherings with friends and family.

How did the history of the fragrance of gold come about?

? In the 22nd year of the reign of Emperor Daoguang of the Qing Dynasty (1842), Huang Zhijiang, the founder of "Golden Fragrance" who was only sixteen years old, set off from his ancestral home in Dongshan, Xuxian County, Zhangzhou. He carried a bamboo basket filled with homemade meat floss and dried meat, and took a small cloak boat to sell along the way in Shima Town, Longhai, Zhangzhou. When he heard that Xiamen port was prosperous, he transferred to Xiamen for exploratory sales. When I entered Xiamen and saw the prosperity of the city and thriving business, I had the idea of staying in Xiamen and decided to start building a store there. We have started producing dried meat floss. Due to our excellent selection of ingredients, unique ingredients, and meticulous craftsmanship, the resulting floss has a golden color that is as shiny as gold. Its delicious taste is unparalleled, and as soon as it was launched, it received widespread praise and sales. Due to business success, the old brand "Golden Fragrance" has become increasingly prosperous. Family members have invested in the operation of the store, opened a wide range of stores, and established sub brands such as "Golden Fragrance Gift", "Golden Fragrance Blessing", and "Golden Fragrance Victory".

Our store is rooted in the lineage of the "Golden Fragrance Victory Chronicle". As a member of the Golden Fragrance family, we have been operating the family business through turbulent historical and social changes. In 1903, Huang Jing, the founder of "Golden Fragrance Shengji", engaged in the sales of "Golden Fragrance" products in order to develop the family business. Due to the excellent sales and profitable operation, he established a branch of "Golden Fragrance Shengji" in 1915 and purchased real estate in Gongzai, Xiamen (now Datong Road, Xiamen) to establish the "Xiamen Golden Fragrance Shengji Meat Pine Shop" with a front store and a back factory. During the period from 1903 to 1938, the "Golden Fragrant Victory" meat floss was sold not only in Xiamen, but also in large quantities to Southeast Asia through overseas Chinese merchants. In the 1940s, Xiamen fell, and due to the situation of the Anti Japanese War, "Golden Fragrance Victory" relocated to Longtou Road on Gulangyu Island in 1938 to continue producing and operating meat floss products. After liberation, in 1956, the state carried out a private reform and established a public-private partnership. "Golden Fragrance Shengji" was merged into Xiamen Food Company (now Xiamen Golden Fragrance Food Co., Ltd.) for continued operation. In 1978, with the end of the Cultural Revolution and the development of reform and opening up. In order to expand production and develop the family business, Huang Jing's grandson Huang Manhong (now the legal representative of Huang Shengji) registered the Huangjinxiang Huang Shengji Meat Pine Shop on Gulangyu Island (No. 95 Longtou Road, Gulangyu). Since 1978, the development of Huangjinxiang Shengji Meat Pine Shop has become increasingly mature. The products are exquisitely crafted, the ingredients are exquisite, the quality is superior, and the flavor is unique. The sales volume of the products has steadily increased. The century old shop has regained its former glory and demonstrated its glorious situation. It has become a well-known century old brand and a characteristic tourism product in Xiamen. It is a high-quality gift for visiting relatives and friends at home.

Huang Shengji, over the past century, with the efforts of five generations, has gone through the arduous path of carrying baskets, carrying burdens, setting up stalls, opening stores, and running factories, and has experienced the development of public-private partnerships, joint purchasing and distribution, planned supply, and enterprise restructuring. In 2003, Xiamen Gulangyu Huangshengji Meat Products Processing Factory was established at No. 40 Haitan Road, Gulangyu. Times have changed, and the production and sales of the former store and the latter factory have become private enterprises. Small shops have also built large factories, but with high-quality materials and exquisite craftsmanship and services, innovation has been made on the basis of tradition, inheriting in the unchanged and seeking development in the changing. Huang Shengji is always in the hearts of customers. Adhering to the business philosophy of "integrity-based, benefiting the people". Huang Shengji has gradually formed its own unique production method and business strategy, and its business performance has consistently ranked first in the industry. In 2006, in order to strive for synchronous development with the same industry, expand exchanges, further build well-known brands, and provide high-quality products to more consumers, the company purchased land and built a factory in Dongyuan Industrial Development Zone, Longhai City, and established a new production base for our store - Longhai Dongyuan Huangjinxiang Food Factory. The new factory covers an area of 10 acres, with a construction area of over 3200 square meters and a total investment of 10 million yuan. Since the establishment of the new factory area, the company has increased its efforts in product development and technological updates, and has also made new improvements in production processes and flavors to better meet the tastes of modern people. Not only does it inherit traditional flavors, but it also constantly tries new changes, further improving the diversity and balance of the company's products. With the progress of society, the quality and hygiene of food have been put in the first place. Our factory has always attached great importance to product quality and hygiene, and continuously improved packaging. From the original single-layer ordinary plastic bag packaging and rope sealing, we have gradually changed to using non-toxic and safe packaging bags for food, and distinguish between inner and outer packaging. The sealing also adopts thermoplastic sealing. The quality and shelf life of the product have made a qualitative leap forward. In 2005, our factory passed the QS inspection by the Provincial Quality Supervision Bureau and obtained the qualification for market access in food quality and safety. The company also has a high-quality quality self inspection team, with dedicated quality inspection and supervision departments, implementing comprehensive quality management to ensure that consumers can enjoy products that they can trust and satisfy. At present, the Huang Shengji meat product series has developed into four major categories and seventeen varieties. The brand series has achieved strong production and sales in recent years, and has achieved the "five no" business effect: no raw material backlog inventory; 2. No backlog of finished products inventory; Three no safety accidents; Four no media exposure; There are no debt disputes. Huang Shengji, a century old brand with old stores and new factories, has been constantly improving its own requirements. Over the years, it has won more than ten awards and titles from various levels and departments. The enterprise has developed into a professional manufacturer with modern scale operation. Its brand products integrate green, nutrition, fashion, and culture, and are creating brilliance with a new attitude and strong development momentum.