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What is Wenjun liquor? Authentic Sichuan Qionglai specialty: Wenjun liquor
Content summary:Do you want to know what Wenjun liquor is? This article is a detailed introduction to the local specialty of Qionglai, Sichuan Province - Wenjun Liquor. It was compiled and edited by the editorial team of China Specialty Network after reviewing and collecting relevant information about Wenjun Liquor. The full text takes about 10 minutes to read, mainly including the basic introduction of Wenjun Liquor and the product characteristics of Wenjun Liquor? How did the history of Wenjun liquor come about? The awards and honors of Wenjun Wine
Basic Introduction of Wenjun Liquor. Adhering to the tradition of brewing technology for more than 400 years, we selected the pure alcohol essence, which was carefully prepared by Ms. Wu Xiaoping, a national liquor blending master. Wenjun's three products - Wenjun, Tianxian and the limited edition "Master Selection 55", were highly praised by the leading experts in the Chinese Baijiu industry for their "sweetness, elegance, and fragrance"Wenjun Liquor is a high-end Baijiu brand created by LVMH (Moet Hennessy Louis Vuitton Group). Wenjun Manor, located in Qionglai (formerly known as Linqiong), one of the four major wine towns in Sichuan, is the first production-oriented enterprise invested by Mo ë t Hennessy Group in Asia. It embodies the respect and protection of the traditional brewing culture of the country of origin and is the spiritual and material home of the Wenjun brand. Until now, we have adhered to the traditional brewing techniques that began in the Ming Dynasty for over 400 years, while incorporating international and modern enterprise management and operation models as well as brand operation concepts, always insisting on perfect quality
In November 2007, the "New Wenjun Liquor Release Conference" was held in Ritan Park, Beijing. Wenjun Liquor, a combination of modern and ancient charm, stood out in China's high-end Baijiu with a new image. In September 2008, the green and environmentally friendly boiler room of Wenjun Distillery was completed, taking the lead in adopting gas boiler production capacity in the industry, improving energy efficiency, and making contributions to the protection of the natural environment in the country of origin. In May 2009, Wenjun ceremoniously launched Tianxian Liquor for the super high-end market. At the same time, Wenjun Manor, a Baijiu manor costing hundreds of millions, was unveiled in Qionglai, Sichuan Province, becoming a platform for Wenjun to exchange and blend with other liquor cultures, where Chinese Baijiu culture was brilliantly demonstrated. In October 2010, Wenjun Liquor became the only Baijiu designated by the 14th China International Investment and Trade Fair, and was favored and concerned by heads of state and guests at the state banquet held during the conference, laying the position of Wenjun Liquor in China's high-end Baijiu market; In December 2010, the first limited edition product "Master Selection 55" was launched to show respect and respect for the master's creations; On December 27, 2010, Wenjun announced the invitation of renowned Chinese director Jiang Wen to serve as its spokesperson. At the same time, Jiang Wen made every effort to appear on screen, perfectly interpreting the advertisement for Wenjun
Today's Wenjun Liquor inherits the courage, determination and passion of Zhuo Wenjun, a strange woman in the Han Dynasty more than 2000 years ago, and shines in China's high-end Baijiu market with the spirit of respecting China
Awards and honors of Wenjun liquor
In 1963, Wenjun liquor was named the first Sichuan famous liquor, and has been continuously awarded in subsequent years.
In 1991, Wenjun Liquor won the 7th Best Commodity Honor Award in Spain and the Quality Award of Chinese Domestic Boutique, Wenjun trademark won the nomination award of the first well-known trademark in China, and Wenjun Distillery rose to the fifth place among the top 200 Baijiu enterprises in Bashu