Wenjun Wine [Sichuan Qionglai Specialty]

What is Wenjun liquor? Authentic Sichuan Qionglai specialty: Wenjun liquor

Content summary:Do you want to know what Wenjun liquor is? This article is a detailed introduction to the local specialty of Qionglai, Sichuan Province - Wenjun Liquor. It was compiled and edited by the editorial team of China Specialty Network after reviewing and collecting relevant information about Wenjun Liquor. The full text takes about 10 minutes to read, mainly including the basic introduction of Wenjun Liquor and the product characteristics of Wenjun Liquor? How did the history of Wenjun liquor come about? The awards and honors of Wenjun Wine.

Basic Introduction of Wenjun Liquor. Adhering to the tradition of brewing technology for more than 400 years, we selected the pure alcohol essence, which was carefully prepared by Ms. Wu Xiaoping, a national liquor blending master. Wenjun's three products - Wenjun, Tianxian and the limited edition "Master Selection 55", were highly praised by the leading experts in the Chinese Baijiu industry for their "sweetness, elegance, and fragrance". What are the product characteristics of Wenjun liquor? The unique taste of Wenjun liquor is "sweet and elegant, containing various fragrances" - "sweetness" comes from the reasonable combination of aroma components produced by natural fermentation; 'Run' means not prickling the throat, not sharp or spicy, with a rich and mellow taste; 'Elegance' refers to the comfortable entrance of Wenjun liquor, which brings a refreshing and elegant feeling to the drinker after drinking; "All flavors" means that Wenjun liquor not only integrates the traditional five flavors of Baijiu, but also contains rich levels of flower and fruit aromas, which are natural, harmonious and long-lasting. How did the history of Wenjun liquor come about?

Wenjun liquor is LVMH (Mo ë t Hennessy) Hennessy Louis Vuitton Group) is a high-end Baijiu brand. Wenjun Manor, located in Qionglai (formerly known as Linqiong), one of the four major wine towns in Sichuan, is the first production-oriented enterprise invested by Mo ë t Hennessy Group in Asia. It embodies the respect and protection of the traditional brewing culture of the country of origin and is the spiritual and material home of the Wenjun brand. Until now, we have adhered to the traditional brewing techniques that began in the Ming Dynasty for over 400 years, while incorporating international and modern enterprise management and operation models as well as brand operation concepts, always insisting on perfect quality. In November 2007, the "New Wenjun Liquor Press Conference" was held in Ritan Park, Beijing. Wenjun Liquor, which combines modern and ancient charm, stands out in China's high-end Baijiu with a new image. In September 2008, the green and environmentally friendly boiler room of Wenjun Distillery was completed, taking the lead in adopting gas boiler production capacity in the industry, improving energy efficiency, and making contributions to the protection of the natural environment in the country of origin. In May 2009, Wenjun ceremoniously launched Tianxian Liquor for the super high-end market. At the same time, Wenjun Manor, a Baijiu manor costing hundreds of millions, was unveiled in Qionglai, Sichuan Province, becoming a platform for Wenjun to exchange and blend with other liquor cultures, where Chinese Baijiu culture was brilliantly demonstrated. In October 2010, Wenjun Liquor became the only Baijiu designated by the 14th China International Investment and Trade Fair, and was favored and concerned by heads of state and guests at the state banquet held during the conference, laying the position of Wenjun Liquor in China's high-end Baijiu market; In December 2010, the first limited edition product "Master Selection 55" was launched to show respect and respect for the master's creations; On December 27, 2010, Wenjun announced the invitation of renowned Chinese director Jiang Wen to serve as its spokesperson. At the same time, Jiang Wen made every effort to appear on screen, perfectly interpreting the advertisement for Wenjun.

Today's Wenjun Liquor inherits the courage, determination and passion of Zhuo Wenjun, a strange woman in the Han Dynasty more than 2000 years ago, and shines in China's high-end Baijiu market with the spirit of respecting China.

Awards and honors of Wenjun liquor

In 1963, Wenjun liquor was named the first Sichuan famous liquor, and has been continuously awarded in subsequent years.

. In 1981, Wenjun Liquor was awarded the title of High Quality Product by the Ministry of Commerce of China, and has continued to do so in subsequent years. In 1985, it was officially renamed as Sichuan Wenjun Distillery, and Wenjun Liquor won the Golden Goblet Award for High Quality Products from the Ministry of Commerce of China. In 1986, Wenjun liquor was exported to Hong Kong, Macau, Taiwan, and Southeast Asia, achieving the first batch of exports. In 1987, Wenjun liquor won the "87" Gold Award for China's Famous Export Products. In 1988, Wenjun Wine won the gold medal at the first China Food Expo, the 13th Paris International Food Expo, and the 6th Hong Kong International Food Expo. In 1991, Wenjun Liquor won the 7th Best Commodity Reputation Award in Spain and the Quality Award of Chinese Domestic Boutique, Wenjun trademark won the nomination award of the first well-known trademark in China, and Wenjun Distillery rose to the fifth place among the top 200 Baijiu enterprises in Bashu. In 1992, Wenjun Wine won the China Famous Quality Product Award, the Gold Award at the Bulgaria International Expo, and the Honorary Gold Award at the Russian International Cultural Foundation. In 2001, Jiannanchun Group controlled and operated Sichuan Wenjun Distillery Co., Ltd. and Sichuan Wenjun Liquor Operation Co., Ltd. In 2007, LVMH, the world's largest luxury goods group, was established Hennessy Louis Vuitton Group acquires Wenjun Liquor. Adhering to the traditional brewing techniques of over 400 years, while incorporating international and modern enterprise management and brand operation concepts, we always insist on perfect quality. In September 2008, Wenjun Distillery's green and environmentally friendly boiler room was completed, taking the lead in adopting gas boiler production capacity in the industry, improving energy efficiency, and contributing to the protection of the natural environment in the country of origin. In 2009, Wenjun's high-end new product "Tianxian" was launched. At the same time, Wenjun Manor, a Baijiu manor that costs hundreds of millions, was unveiled in Qionglai, Sichuan, becoming a platform for Wenjun to exchange and blend with other liquor cultures, where Chinese Baijiu culture was brilliantly demonstrated. In December 2010, the first limited edition product "Master Selection 55" was launched to show respect and respect for the master's creations. On December 27, 2010, Wenjun announced the invitation of renowned Chinese director Jiang Wen to serve as its spokesperson. At the same time, Jiang Wen made every effort to appear on screen, perfectly interpreting the advertisement for Wenjun. As the first modern Zunhua Baijiu brand of Moet Hennessy Group, Wenjun always adheres to the highest standard of quality and the artistic pursuit of life. Choosing Jiang Wen as the spokesperson, Wenjun Company stated that Jiang Wen's tireless attitude towards film art and pursuit of the highest quality perfectly embodies Wenjun's philosophy of "doing well is good". In 2011, Wenjun launched an international strategy and gradually entered major markets in the Asia Pacific region, including Hong Kong, Australia, and Japan. In 2012, Wenjun continued to expand into international markets, entering European and American countries and regions including France, Germany, and the United States.