Pingchang Xiaojiaolou Liquor [Sichuan Pingchang Specialty]

What is Pingchang Xiaojiaolou liquor? Authentic Sichuan Pingchang specialty: Pingchang Xiaojiaolou liquor

Content summary:Do you want to know what Pingchang Xiaojiaolou liquor is? This article is a detailed introduction toSichuan Pyeongchang specialty - Pyeongchang Xiaojiaolou liquor. It was compiled and edited by the editorial team of China Specialty Network after reviewing and collecting relevant information about Pyeongchang Xiaojiaolou liquor. The full text takes about 4 minutes to read, mainly including the basic introduction of Pyeongchang Xiaojiaolou liquor and how the history of Pyeongchang Xiaojiaolou liquor originated? The awards and honors of Pingchang Xiaojiaolou liquor

Basic Introduction to Pingchang Xiaojiaolou Liquor

Xiaojiaolou originated in the late Ming and early Qing dynasties, expanded in 1981, and began its second entrepreneurship in 1998. In 2001, it was restructured as Sichuan Xiaojiaolou Liquor Industry Co., Ltd. In 2013, it was acquired by Chengdu Yuanhong Group and renamed as Sichuan Yuanhong Xiaojiaolou Liquor Industry Co., Ltd. The company now has total assets of 450 million yuan, covers an area of more than 900 mu, and has 1200 employees, including more than 200 professional and technical talents with college education or above. It has formed an enterprise group focusing on research and development, production, and sales of Baijiu, integrating red wine, packaging, transportation, and other industries

How did the history of Pingchang Xiaojiaolou liquor come about

The old brand Xiaojiaolou is a "high-quality product" of the Ministry of Commerce. In the mid-1980s, it ranked among the top sellers in China for three consecutive years. During the transition from a planned economy to a market economy, due to extensive management, lax quality control, slow product structure adjustment, and economic system constraints, the enterprise suffered losses for eight consecutive years since the early 1990s. As of the end of March 1998, the total debt of the enterprise was 20.88 million yuan, with a cumulative loss of 16.95 million yuan and a high asset liability ratio of 171%, forming a "three no" situation of no funds for operation, no market for products, and no production guarantee, and was on the verge of bankruptcy and closure. Since its second entrepreneurship in April 1998, Xiaojiaolou has adhered to the management policy of "strict character first, diligent character first, creating active characters, and achieving results through spelling", implemented military management of the enterprise, followed the path of quality and efficiency, implemented innovative and pragmatic marketing strategy decisions, and comprehensively promoted Xiaojiaolou to embark on a sustained, rapid, and healthy rolling development path

Honors of Pingchang Xiaojiaolou Liquor

The company was awarded the "Top 100 Enterprises in Chinese Baijiu's Liquor Industry" for two consecutive years, and was awarded the "China Famous Trademark" in 2006. Xiaojiaolou has developed 72 series of 336 varieties of products, and has won more than 100 awards and 85 national patents, such as "99 Sichuan Expo Gold Award", "Provincial Special Wine for Reception", "Provincial Famous Trademark", "Sichuan Famous Brand", "National Quality Standard Food", "China's Famous Baijiu Reputation Brand", and passed the ISO9001:2000 international quality management system certification